A successful e-commerce site, even if your business is small, is more than just listing items for sale. Having a website that is optimized to appear in search engines and that uses design features that encourage visitors to make a purchase will improve your business.
Optimize Content
When you are considering the overall design of your website, making a plan for content should be a top priority. Having the right content will improve search engine rankings and traffic so people searching for products know your store exists.