If you have a business and a smartphone/tablet application for it, you may wonder if it's worth the cost to buy website development services. Perhaps you think that since your app is available on popular app stores, customers will find it and download it without any trouble.

Here's why you should think about building a professional website, even if you already have a web app.

Apps Are Hard to Market

Even if your app is well-designed and useful, there's no guarantee that it will be discovered by potential customers in the app store. In fact, unless you have a significant marketing budget to promote your app, it's likely that only a small fraction of your target market will ever see it.

On the other hand, if you have a website for your business, customers can easily find it with a simple Google search. Even if they've never heard of your business before, they'll be able to learn about what you do and how you can help them.

A Website Gives You More Flexibility

When you have a website, you're not limited by the rules and regulations of app stores. You can design your website however you want and include any features or functionality that you think would be useful for your customers.

For example, let's say you have an e-commerce app. With a website, you could include a blog to write product reviews and articles to help your customers make informed purchase decisions. You could also use your website to run special promotions or offer discounts to customers who purchase items through your app.

A Website Shows You're Professional

Let's face it: having a website makes you look more professional than having just an app. Customers are more likely to trust a business that has a well-designed website than one that doesn't.

A website shows that you're serious about your business and that you're willing to invest the time and money necessary to build a professional online presence. Plus, if you ever decide to expand your business beyond the app world, you'll already have a website in place.

Professional Web Development Puts You on Another Level

While you can create a website yourself, it's not advisable if you want your website to look professional and polished. The best way to ensure that your website meets all of the criteria listed above is to hire a professional web development agency. Look for an agency with experience in designing and developing websites for businesses similar to yours.