When marketing experts develop strategies to create successful campaigns, they find that there is no way to escape the multi-channel approach, emphasizing the roles of mobile web use and social media. Not only is there so much more to consider now than before, but as a lawyer, you have a lot to consider for your practice. If you are determined to build an integrated marketing campaign for your legal services, consider these methods used by professionals:

1. Understand more than your target's demographic.

It is no longer enough to be able to identify the members who create your target audience. It is essential that you pinpoint the attitudes and behaviors of those you are marketing to. What motivates your targeted group to make a purchase or reach for a solution? How does this type of person want to be talked to? This offers the most useful way to create a clear communication strategy.

2. Select the right medium for your audience.

Facebook may be one of the most popular mediums for communication on the Internet, but this does not mean that every marketer must rely on it. In considering your target audience, think about the websites they use, the magazines they read, and the television shows they watch. Which communication method is really going to make the biggest impact on the right group?

3. Consistency is key.

Think about the look of Facebook. While the website's visuals change slightly, the overall tone and feel of the social media tool stays the same. Keep this in mind as you make changes to your logo, web design, graphic design, and even color scheme. The entirety of your website is part of your brand, and you want your audience to recognize this immediately.

4. Create adaptable content.

Effective content can be easily adapted to suit a blog, a podcast, a video, or even other media. Your subject matter should be compelling enough to use in a variety of forms to attract members of your target audience. For instance, you can write a blog post to begin with. Turn the content of this blog post into an informative video, followed by a series of helpful Tweets.

5. Integrate your message into the content as much as possible.

You may find that while you are discussing a different topic altogether, your ultimate goal is to include a message about your website, product, or service. Even Tweets, Instagram photos, and Facebook updates should incorporate your overall message. If you hand out print materials, you can also use links and usernames to direct readers to your web content.

6. Communicate with your marketing teams.

The best way to hook your audience the way you want to is to ensure that you are working alongside marketing teams. They need to understand your message and your products thoroughly. Additionally, you should provide coordination if you have several marketing teams targeting the same project.

7. Track campaigns.

No matter which marketing campaigns you choose to use, you absolutely need to track them. With certain analytical tools, you can even track the use of coupons and coupon codes. Not only should you track campaigns, but you also need to understand what the figures mean. This may mean working with a digital marketing professional who can work the figures efficiently, translating numbers into descriptions you can understand.

Your legal practice has goals that differ from even those that offer the same services. This means that you need to shape these tips so that they best work for your industry. Your marketing campaigns may be the first time a potential customer learns about your business. Make sure that the first impression you make is a good one. 

Contact a company that specializes in retreats for legal marketing services for more information and assistance.